We are looking for a Performance Marketer to lead the planning, implementation, optimisation and reporting of performance marketing initiatives to help drive traffic and maximise ROI across paid social channels.
● End to end management of performance marketing activity across paid social channels, specifically, Facebook & Insta.
● Develop, test and learn initiatives across paid social channels.
● Work closely with the wider marketing team to optimise audience strategies.
● Ensure budget is spent across performance channels efficiently.
● Track and report on key performance indicators of media activity.
● Deliver quantifiable improvements in ROAS and cost per conversion (CPA) across all channels.
● 3+ years of experience as a performance marketer.
● Understanding of social media advertising across major platforms (Facebook, Insta).
● Experienced in website analytics.
● Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
● Proven track record of building and scaling acquisition campaigns with a strong focus on ROAS.
Performance Marketing, Performance Marketer, Facebook Ads, Instagram Ads, ROAS, D2C
Scalent aims to offer hassle-free talent solutions to growing organisations in an efficient and time-bound manner. We are committed to exceed expectations and enable clients for long-term success.