Develop and implement effective retention strategies aimed at increasing customer loyalty, reducing churn, and maximizing customer lifetime value.
● Analyze customer data to segment the audience effectively, tailoring retention efforts for different customer groups.
● Collaborate with the performance marketing team to plan and execute retention campaigns, ensuring synergy between creative content and targeting strategies.
● Work closely with the creative team to provide input on creatives that resonate with the target audience and align with the overall brand message.
● Regularly analyze campaign performance, customer behavior, and engagement metrics to identify opportunities for improvement.
● Conduct A/B tests to optimize retention strategies, including email marketing, push notifications, and other customer communication channels.
● Establish a feedback loop with the customer support and product teams to gather insights and address customer concerns or issues promptly.
● Generate reports and dashboards to track the effectiveness of retention efforts and present findings to stakeholders.
● Prior experience in marketing communication and execution development.
● Exceptional data skills including the ability to extract data in order to inform future campaigns and strong command of web/mobile analytics.
● Able to create, manage and champion marketing campaigns that utilize the full marketing mix.
● Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics).
● Experienced in developing clear action plans to implement customer insights.
● Excellent interpersonal and communication skills with a strong ability to collaborate and influence.
Performance Marketing, Performance Marketer, Facebook Ads, Instagram Ads, ROAS, D2C, Retention Marketing, Retention Marketer, WhatsApp Marketing, Email Marketing
Scalent aims to offer hassle-free talent solutions to growing organisations in an efficient and time-bound manner. We are committed to exceed expectations and enable clients for long-term success.