Retention & Performance Marketer

A home grown oral care D2C brand featured on Shark Tank India.





Develop and implement effective retention strategies aimed at increasing customer loyalty, reducing churn, and maximizing customer lifetime value.

Job Responsibilities

● Analyze customer data to segment the audience effectively, tailoring retention efforts for different customer groups.

● Collaborate with the performance marketing team to plan and execute retention campaigns, ensuring synergy between creative content and targeting strategies. 

● Work closely with the creative team to provide input on creatives that resonate with the target audience and align with the overall brand message.

● Regularly analyze campaign performance, customer behavior, and engagement metrics to identify opportunities for improvement.

● Conduct A/B tests to optimize retention strategies, including email marketing, push notifications, and other customer communication channels.

● Establish a feedback loop with the customer support and product teams to gather insights and address customer concerns or issues promptly.

● Generate reports and dashboards to track the effectiveness of retention efforts and present findings to stakeholders.


● Prior experience in marketing communication and execution development.

● Exceptional data skills including the ability to extract data in order to inform future campaigns and strong command of web/mobile analytics.

● Able to create, manage and champion marketing campaigns that utilize the full marketing mix.

● Solid Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics).

● Experienced in developing clear action plans to implement customer insights.

● Excellent interpersonal and communication skills with a strong ability to collaborate and influence.

Performance Marketing, Performance Marketer, Facebook Ads, Instagram Ads, ROAS, D2C, Retention Marketing, Retention Marketer, WhatsApp Marketing, Email Marketing

Scalent aims to offer hassle-free talent solutions to growing organisations in an efficient and time-bound manner. We are committed to exceed expectations and enable clients for long-term success.

Contact Us

Brigade Metropolis, 
Bengaluru – 560048